Portfolios Archive - VMAL Web Design and Branding

Embee

Founded in 2019 in Manchester, My Property Survey services the first time home buyer, savvy investor or a property manager nationwide.

In addition to arranging a regular RICS surveyor to inspect a property, we offer the entire range of surveys any property might require.

Our aim is to deliver a hassle free service and streamline the surveying process for our clients.

The original logo below contained the strap-line “Streamlined Survey Solutions” to highlight the smooth process

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Embee

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Advertising, Branding, Corporate Identity, Marketing, Print Design

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Say hello to the new Embee Estates! Fresh, approachable and full of possibilities!

The new logo speaks to the fact that while we are keeping up with the times, we are still keeping our values, integrity and comprehensive services. As the company and its reputation grew the branding was in dire need of an upgrade to move away from the generic style of the original logo.

The new logo provides a professional feel to balance the quirkiness of the name, by creating a double house shape outof the central “M” letter, formed into a neat and clear recognisable graphic. The result in a pleasing to the eye and the double house graphic balances the double “e” letters. The colours are warm but professional and at the same time bold. The font is intentionally slim to add to the professionality feel.

The Linen Hire

The Linen Hire is a nationwide supplier of linen hire with other comprehensive services attached.

Originally The Linen Hire & Knoll Laundry were two sister companies. They were separate brands; one a dedicated Linen hire company and the other a commercial laundry. There was a fair amount of overlap and cross pollination between the various services and we wanted to achieve awareness of what we are capable of supplying to our clients.

The linen Hire today, in addition to the commercial laundry devision, also incorporates a work-wear & uniform supply arm.The original logo can be seen below:

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The Linen Hire

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Advertising, Branding, Corporate Identity, Marketing, Print Design

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We have the pleasure of presenting the new logo for “the Linen Hire”

As the company and its reputation grew the branding was in dire need of an upgrade to move away from the generic and weaker style of the original logo. We took a decision to retain The Linen Hire as our brand name as it was familiar and recognised by our existing customers.The more subtle weaker colours of the original logo were made vibrant with strong light mustard yellow colour to compliment the navy blue. To suit different applications, the logo can be used alternatively with a bright yellow background or the more formal dark blue background.

To incorporate the other arms of the business we created an icon set that appears in the footer of our stationery, email footers and signage.The icons are not just pointers to the various services they are an integral part of the brand and appear as a pattern on the reverse of our stationery and the vehicle livery to emphasize the core offerings of the company.

My Property Survey

My Property Survey; a dynamic and expanding property survey company, approached us for an effective advertising campaign.

In the course of creating the campaign it became apparent that the brand identity was not serving its purpose and they needed an urgent re-brand.

The issues were that the word “my” was not clear and people could read it as just “property survey” The confusing centralised graphic only stretched the already long company name and made the logo unwieldy.

As part of the re-brand we had some in depth strategy sessions and looked at the messaging that also was lacking.

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My Property Service

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Advertising, Branding, Corporate Identity, Marketing, Print Design

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We started with the strategy to work out the ideal client base and delved into their client’s pains.My Property Survey wanted to highlight that they offer nationwide service and that they had a quick “hassle-free” turnaround.

The logo features a house and survey sheet combined into a neat and clear recognisable graphic.The word “my” is in a rounded friendly font; that we chose to closely compliment the more sophisticated main font.The result is a Professional but customer-centric look.

We added a “railway-line” graphic which joins to the list of services; to highlight the wide range of services that My Property Survey offer.

Brantlegh

Whether you’re new to commercial waste collectionmanaged waste disposal or switching from aprovider who has let you down, we’ll keep the process as quick and simple as possible.

Our purpose is to change the way people think about waste. We help them see the opportunities for correct and efficient waste management.

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Brantlegh

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Advertising, Branding, Corporate Identity, Exhibition Stand, Marketing

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48 Banks Road

48 Banks Road is luxury private classy apartments finished to an incredibly high standard, with luxury exclusive fittings.

Apart from the perfect interior and cleanliness, our visitors can also enjoy the view of one of the most beautiful beaches in the UK.

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48 Banks Road

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Advertising, Branding, Corporate Identity, Marketing, Print Design

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The new brand style creates a unique modern feel for this luxury rental property.The modern Bauhaus style logo reflects a classic yacht shape, to represent the yachts that sail around the sandbanks peninsular.At the same time the shapes form the numbers 4 and 8 in the negative space.

The unique and simple graphic appears on custom visitor books and accessories such as towelling robes, slippers and towels, emphasising the luxury pampered feel of the stay the guests will experience.Visit www.48BanksRoad.com to see why it is well worth a stay at this unique luxury property! 48 Banks Road

Luminosa Lighting

Luminosa – Inspired Illumination fits this bespoke lighting supplier and contractor like a glove!
The focus of Luminosa is to supply, create bespoke lighting solutions and oversee the lighting projects from start to finish.
As suppliers to the building, development and interior design trades. Luminosa needed a brand that appealed to its discerning clientele. The style of the understated logo with the O hinting at a bright blue halo of light underscores their commitment to style. Luminosa is Italian for light. Inspired Illumination translates as lighting that is inspired by the style and the bespoke requirements of each individual project. The name, identity and strapline contain all the elements to tell the story. VMAL created the signage design as well as the stationery brochures and bespoke interactive website highlighting the services and the beautiful bespoke products available.
Various advertising and marketing initiatives were discussed, and Luminosa maintains a close relationship with the VMAL team discussing ongoing marketing initiatives.
Luminosa achieved its objectives with the new brand and their brand recognition is bringing in tangible results.

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Luminosa Lighting

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Website, Advertising, Branding, Marketing

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Viscount View

Viscount View is tailored for mature successful young professionals or who want to enjoy the benefits of city life in London and being close to work whilst at the same time experiencing the hub hub of the embankment and the relaxing views of the Thames and beyond. The branding reflects the uniqueness of the location and borrows references from the history of the great London city history that the property gazes out onto.

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Viscount View

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CGI, Advertising, Branding, Marketing

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Clarksville View

Nestled in a green countryside environment away from the hustle and bustle of he main town of manchester is Clarksville View; a collection of detached and semi detached houses all with well appointed gardens. VMAL created a collection of CGI’s and designed marketing collateral to present this superb development in the best possible way. Each house type was colour coded on the leaflet for easy viewing.

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Clarksville View

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Advertising, Branding, Corporate Identity, Marketing, Print Design

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T&T Finance

It has been a pleasure working with T&T finance from their brand concept, adverting through to creating the interactive website. T and T Financial pride themselves on offering a service that is simple and direct, covering mortgages, insurance and property finance. They approached us to create a branding that would appeal to their customers. The result is a distinctive financial feel, using blue to represent trust, paired with a lime green to add a feeling of fresh new service. T&T are already achieving renown in the local community and are now spreading their reach further with a Google Adwords campaign for which we styled all the category pages as landing pages.

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T&T Finance

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Advertising, Branding, Corporate Identity, Web Design, Marketing

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Mir

We were asked to create some newspaper adverts and a brochure for The Mir Yeshiva, known as the Mirrer Yeshiva or The Mir, for the annual Yaarchei Kallah for the UK alumni. The Mir is an Orthodox Jewish yeshiva in Beit Yisrael, Jerusalem, Israel. With over 8,500 single and married students, it is the largest yeshiva in the world, and we are very proud to work with them. The adverts and brochure were created in a clear fashion to convey the information as clear as possible and at the same time make good use of mages and colour to add pulling power.

Embee

The Linen Hire

My Property Survey

Brantlegh

48 Banks Road

Luminosa Lighting

Luminosa Lighting

Viscount View

Viscount View

Clarksville View

Clarksville View

T&T Finance

T&T Finance

Mir

Mir

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