Portfolios Archive - VMAL Web Design and Branding

Booya

PROJECT OVERVIEW

Booya began as a client-chosen name with no existing brand equity or recognition. VMAL was appointed to transform it into a commercially strong gelato brand capable of standing out on the busy Golders Green Road and driving consistent footfall.

The objective was to turn a simple concept into a memorable retail destination that converts visibility into sales.

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Booya

CATEGORY

Logo Design, Brand Design, Web Design, Advertising

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VISION

To build a bold, recognisable gelato brand that feels familiar, inviting, and commercially scalable — attracting passers-by and turning them into repeat customers.

STRATEGY

We developed a brand system designed for recognition and recall. A signature pink was used to create strong appetite appeal, balanced with a fresh blue to broaden inclusivity and avoid gender association.

A flexible brand icon was created for use across packaging, uniforms, signage, and marketing, ensuring consistent visibility at every touchpoint. The Booya “B” was also shaped to reflect a gelato scoop, embedding product association directly into the identity.

This approach was focused on one goal: turning visibility into conversion.

SOLUTION

VMAL created a complete visual identity and rollout system that gave Booya immediate presence in a competitive retail environment. As the product range expanded, the brand scaled seamlessly to support new offerings such as bubble waffles and seasonal items including Chanukah doughnuts through promotional campaigns and in-store advertising.

The result is a distinctive, high-traffic gelato brand that transformed a non-descriptive name into a recognisable and profitable destination.

Roberts House

PROJECT OVERVIEW

AIHA engaged us to craft the branding and marketing for Roberts House, a premium new-build development in Golders Green. The goal was to create a sophisticated visual and narrative identity that captured the quality of the homes while reflecting the character and vibrancy of the surrounding community.

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Roberts House

CATEGORY

Logo Design, Brand Design, Brochure Design, Advertising

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VISION

AIHA tasked us with marketing Roberts House, a premium 22-flat development situated on Golders Green Road. The vision was to create a landmark residence that seamlessly blends high-specification modern living with the unique cultural fabric of the neighborhood.

STRATEGY

Our approach was built on two core pillars: uncompromising quality and community integration.

› Showcasing Excellence: We focused on highlighting the superior build quality and “top-spec” finishes of the project to distinguish it as a premier choice in the local market.

› Community Connection: Rather than viewing the building in isolation, we positioned it as a central hub within the vibrant local life. By emphasizing its proximity to key shuls, shops, schools, and transport links, we ensured the project resonated deeply with the people who value the heartbeat of Golders Green.

SOLUTION

We delivered a cohesive branding and marketing package—starting with an understated custom R logo. We designed a premium brochure with custom maps as well as advertising in the local press and exhibition materials – designed to present the development with clarity, sophistication, and strong connection to the surrounding community.

Arctic Breeze

PROJECT OVERVIEW

Founded in 2005, Arctic Breeze has built a solid reputation in London for reliable air conditioning installation and servicing. Despite their long-standing experience and strong track record, their branding had never been developed into a structured identity. They needed a cohesive look that could work consistently across high-spec units, service vehicles, and various client touchpoints.

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Arctic Breeze

CATEGORY

Logo Design, Brand Design

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VISION

The goal was to transform a trusted service provider into a premier, recognisable brand. We envisioned a visual identity that didn’t just look “modern,” but actually radiated the reliability and technical precision the company is known for, positioning them as the gold standard for climate control in London.

STRATEGY

Our strategy was to turn a functional service into a recognisable brand through a focus on “Reliability & Recognition”

› Building Visual Authority: We moved away from generic “tradesman” aesthetics to a high-spec, engineered look. By creating a precise and modern visual language, we signalled the company’s technical expertise before a technician even spoke a word.

› The Mobile Billboard Effect: Recognising that AC service vehicles are the brand’s primary touchpoint, we prioritised a “high-visibility” strategy. The design was optimised for instant recognition on London’s busy streets, transforming every service call into a powerful local marketing opportunity.

SOLUTION

VMAL developed a comprehensive brand system anchored by a modern, professional logo that balances technical expertise with approachable service. We applied this identity across a full suite of assets—from digital platforms to vehicle liveries—ensuring that Arctic Breeze is instantly recognisable in every setting, reinforcing their authority in the industry.

Travel Desk

PROJECT OVERVIEW

In 2016, Traveldesk first partnered with VMAL to create a brand identity that reflected their growing reputation. Over nearly a decade, this original logo supported their expansion as they built a global client base and a highly personal service. However, by 2025, the company’s offering had evolved to serve a vast network of trusted and loyal clients worldwide, requiring a fresh look to match their new scale.

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TravelDesk

CATEGORY

Logo Design, Brand Design

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VISION

The vision for the 2025 refresh was to move beyond the original identity and create a brand that matched the modern, confident service Traveldesk had become known for. We aimed to capture exactly who the company is today, ensuring they “show up” in the world with a visual presence that reflects their status as a premier global travel partner.

STRATEGY

Our strategy focused on “Evolution & Confidence” ensuring the brand remained recognisable while elevating its professional stature:

› Refining the Legacy: We moved away from the original “TRAVELDESK” branding toward a bold, modern system that signalled a more mature and established business.

› Capturing Modernity: Recognising that the original brand no longer reflected their confident service, we prioritised a design language that feels fresh and current. This strategy ensured the identity could continue to support Traveldesk through their next era of global growth.

SOLUTION

VMAL delivered a refreshed brand identity that is bold, modern, and highly recognisable. This new system captures the essence of the current business and was applied across a full suite of assets to ensure a cohesive presence. The result is a refined brand that better reflects Traveldesk’s growth and the confident and extremely efficient service for which they are well known.

PropBuy

PROJECT OVERVIEW

Propbuy approached VMAL to develop a brand for their property investment company.In a crowded real estate market, they needed an identity that felt modern and trustworthy while clearly communicating their unique high yield oppertunities in the north of England.
While the business model was clear and compelling, the branding and messaging lacked distinctiveness and failed to commicate the value behind the name.

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Propbuy

CATEGORY

Logo Design, Brand Design

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VISION

The vision was to position Propbuy as the primary bridge between property frustration and purchasing peace of mind. We envisioned a brand that radiated confidence and efficiency and a personal service.

STRATEGY

Our strategy was centred on “Trust and Approachability”:

› Building Visual Authority: We developed a sharp, modern visual language that signalled trust and reliability, ensuring investors felt confident in their financial decisions.

› Approachable: To a community who might be tired of seeing yet another property-related investment, we focused on making the “buying” process feel approachable. By using clean inviting graphics and clear messaging, we ensured the brand resonated with these investors.

SOLUTION

We created a comprehensive brand system, including a bold logo and a user-centric web interface. The identity works consistently across all design touchpoints, ensuring Propbuy is instantly recognisable as a modern leader in the property investment sector.

48 Banks Road

PROJECT OVERVIEW

VMAL was approached to brand 48 Banks Road, a collection of exclusive holiday rental apartments located on the “millionaires’ row” of Sandbanks, Dorset. Situated on one of the world’s most expensive and exclusive peninsulas, the development required a visual identity that could stand alongside the luxury yachts and high-end estates that define the area.

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48 Banks Road

CATEGORY

Advertising, Branding, Corporate Identity, Marketing, Print Design

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VISION

The vision was to create a brand that felt both “Stylish and versatile,” mirroring the premium nature of a Sandbanks stay. We aimed to capture the essence of a luxury, pampered experience, ensuring that every touchpoint—from the building’s exterior to the custom visitor books—exuded the quiet confidence of elite coastal living.

STRATEGY

Our strategy was centred on “Minimalist Luxury”, utilising high-concept design to signal exclusivity:

› The Bauhaus Aesthetic: We developed a modern, Bauhaus-style logo that serves a dual purpose. It represents a classic yacht shape to reflect the local maritime culture, while cleverly forming the numbers ‘4’ and ‘8’ within the negative space.

› The Boutique Experience: To involve the guest in the brand story, we extended the identity beyond traditional signage. By applying the unique graphic to custom accessories like towelling robes, slippers, and towels, we reinforced the “high-spec” feel of a luxury retreat.

SOLUTION

VMAL delivered a sophisticated brand identity that seamlessly blends modern geometry with maritime elegance. The versatility of the design allowed for a cohesive application across all physical and digital assets, successfully positioning 48 Banks Road as a premier destination. As noted by the client, the final brand identity “suits the project very well” and enhances the overall guest experience through thoughtful, stylish details.

Haffner Hoff

PROJECT OVERVIEW

Haffner Hoff is a well-known and respected accountancy practice based in Manchester for over 60 years. While the company’s approach and specialisms had advanced with the times, their visual identity and web presence were overdue for a revamp to reflect the modern firm they had become.

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Haffner Hoff

CATEGORY

Logo Design, Brand Design, Web Design, Advertising

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VISION

The vision was to deliver a brand revamp that respected the firm’s 60-year heritage while ensuring the new look was universally appreciated by stakeholders and customers. We aimed to enhance their brand presence by highlighting their historic strengths through a contemporary lens, positioning them as a firm that builds on the past to serve the future.

STRATEGY

Our strategy focused on “Heritage & Proactive Connection” to reflect the firm’s unique selling points:

› Brand Modernisation: We moved away from ambiguous branding to a bold, contemporary system. The strategy centred on a logo featuring mirrored “H” icons with centre bars angled toward each other, a tactical design choice representing their proactive and personal service.

› Stakeholder Recognition: Recognising the importance of their long-standing reputation, we ensured the brand refresh built upon their established name, enhancing their visibility in the Manchester market without losing the trust earned over six decades.

SOLUTION

VMAL delivered a complete brand system anchored by a bold logo and a “reduced” square version for versatile online and offline applications. We complemented this with an intuitively designed website built to maximise usability, ensuring that the end-user can easily access relevant information. The final result is a professional, accessible interface that reinforces Haffner Hoff’s commitment to a personal and proactive service.

Cherry Orchard

PROJECT OVERVIEW

Cherry Orchard, situated at the edge of Kembrey Business Park, was originally an office building conversion that had undergone a complete renovation. Despite the significant structural work and new brick facing, the development lacked character and a distinct “soul”. VMAL was commissioned to breathe life into the project by creating a compelling brand identity and a narrative that would resonate with potential residents.

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Propbuy

CATEGORY

Visual ID, Logo Design, Web Design, Editorial, CGI

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VISION

The vision was to transform a functional office conversion into a vibrant, desirable residential destination. We aimed to capitalise on the development’s existing beautifully landscaped grounds by retaining the original name and infusing it with a modern, family-friendly energy. The goal was to create a brand that felt both established and contemporary, turning a physical structure into a community-focused home.

STRATEGY

Our strategy was centred on “Visual Storytelling”, using the existing environment to build a new brand story:

› The Story: To solve the lack of character, we prioritised high-spec, photorealistic CGI imagery for the website and brochures. This gave prospective buyers a clear and emotional look at the transformation, effectively bringing the property to life before they ever stepped foot on the grounds.

› The “Co” Narrative: We developed a unique tagline, “Contemporary living for you and Co,” cleverly utilising the ‘C’ and ‘O’ from the Cherry Orchard logo. This strategy emphasised the modern design while highlighting the project’s suitability for families and partners.

SOLUTION

VMAL delivered a complete branding suite, including an informative website, premium brochures, and high-impact physical signage for the property. By grounding the identity in clean design and custom visual assets, we successfully established a unique “soul” for Cherry Orchard. The result is a cohesive brand that distinguishes the development in the market and clearly communicates its value as a modern, family-centric residence.

High Park

PROJECT OVERVIEW

High Park approached VMAL during the critical planning phase of their development. The primary objective was to generate market interest and secure off-market sales early in the process to recover costs and ensure the project’s long-term financial success.

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High Park

CATEGORY

Logo Design, Brand Design, Advertising, Print Design

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VISION

The vision for High Park was to bridge the gap between architectural concepts and tangible reality. We aimed to build deep trust and confidence in the project’s future potential, convincing both buyers and investors to commit to the development well ahead of its physical completion.

STRATEGY

Our strategy focused on “Visual Certainty & Sustainable Appeal”:

› Building Confidence through Realism: Since only plans existed, we used high-spec, photorealistic images to give the development a physical presence. This allowed potential buyers to clearly see the finished product, effectively removing the uncertainty usually associated with off-plan sales.

› Vibrant Messaging: We highlighted the development’s sustainable design and vibrant amenities through clear, impactful messaging. By focusing on the lifestyle benefits and modern standards, we inspired trust from a sophisticated audience of investors and homeowners alike.

SOLUTION

VMAL successfully translated High Park’s future plans into a compelling marketing tool that secured immediate buy-in. By providing a clear and realistic look at the finished development, we generated the necessary interest to achieve early sales, giving the client the financial momentum needed to move the project forward with confidence.

Ben Shirall

PROJECT OVERVIEW

Ben Shirall is a London-based studio specialising in magnificent, handcrafted Judaica and limited-edition silver collections. While their master craftsmen possessed unparalleled skill in transforming raw precious metals into literal masterpieces, they needed a brand identity and digital presence that reflected this level of artisanal excellence. VMAL was tasked with creating a platform that could showcase the profound care, reverence, and storytelling infused into every fine detail of their work.

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Ben Shirall

CATEGORY

Logo Design, Brand Design, Advertising, Brochure Design, Web Design

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VISION

The vision was to position Ben Shirall not just as a silver studio, but as a curator of “timeless taste and elegance.” We aimed to create a brand that captures the seamless fusion of beauty and spirit, transforming religious and ceremonial objects into collectible masterpieces. The goal was to ensure that every visual touchpoint echoed the studio’s commitment to “Craftsmanship Captured in Every Detail,” making the brand synonymous with British artisanal heritage.

STRATEGY

Our strategy was centred on “Legacy & Narrative,” elevating the product from a physical object to a piece of history:

› Story-Driven Branding: We moved beyond simple product photography to highlight the deep biblical and historical narratives behind each collection, such as the Red Sea and Pyramid series. By focusing on the “miracles and resilience” reflected in the metalwork, we turned luxury items into profound spiritual investments.

› Artisanal Exclusivity: Recognising the rarity of these pieces, we prioritised a “limited-edition” messaging strategy. This emphasised that Ben Shirall items are family heirlooms for the future, ensuring the brand commands a premium by appealing to the client’s desire for legacy and high-spec craftsmanship.

SOLUTION

VMAL developed a sophisticated brand system and a high-end digital gallery that mirrors the precision of the silverwork itself. The website acts as a “silent salesperson,” using high quality imagery and evocative storytelling to answer the client’s desire for beauty and elegance. By integrating the brand’s unique voice across all touchpoints, we ensured that Ben Shirall is instantly recognisable as a premier name in handcrafted silver, reinforcing their authority and commitment to their craft.

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Booya

Roberts House

Arctic Breeze

Travel Desk

PropBuy

48 Banks Road

Haffner Hoff

Cherry Orchard

High Park

Ben Shirall

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