Beautifully positioned on the outskirts of Jerusalem’s ancient old city, directly overlooking its famous historic walls, Vista Jerusalem affords you a chance to create a genuine Jerusalem event like no other.

VMAL was entrusted with creating a compelling brand name, brand identity, website, signage, and advertising.

Before Vista came to life, it was an empty plot with an amazing view of the Old City in an enviable position. It is situated between the iconic King David Hotel and the upscale Mamilla neighborhood.

The aim of the branding project was to create a name that encapsulates the meaning and history of the location and appeals to both foreign and local people seeking a unique venue for their magical event.

We came up with the name Vista, which means “view” in Latin. The use of Latin is appropriate as a wine cellar was discovered that dates back to Roman times. This wine cellar was kept in a raw, cave-like state with a glass aperture cut out in the roof as another magical space for an event.

We developed a clean and informative website and brochure, incorporating custom and photorealistic CGI images that vividly bring the venue to life to accept bookings even before it was operational.

CLIENT
Vista

CATEGORY

Logo Design, Brand Design, Web Design, Editorial

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