PROJECT OVERVIEW
In 2016, Traveldesk first partnered with VMAL to create a brand identity that reflected their growing reputation. Over nearly a decade, this original logo supported their expansion as they built a global client base and a highly personal service. However, by 2025, the company’s offering had evolved to serve a vast network of trusted and loyal clients worldwide, requiring a fresh look to match their new scale.
Next – VISION – STRATEGY – SOLUTION
CLIENT
TravelDesk
CATEGORY
Logo Design, Brand Design
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VISION
The vision for the 2025 refresh was to move beyond the original identity and create a brand that matched the modern, confident service Traveldesk had become known for. We aimed to capture exactly who the company is today, ensuring they “show up” in the world with a visual presence that reflects their status as a premier global travel partner.
STRATEGY
Our strategy focused on “Evolution & Confidence” ensuring the brand remained recognisable while elevating its professional stature:
› Refining the Legacy: We moved away from the original “TRAVELDESK” branding toward a bold, modern system that signalled a more mature and established business.
› Capturing Modernity: Recognising that the original brand no longer reflected their confident service, we prioritised a design language that feels fresh and current. This strategy ensured the identity could continue to support Traveldesk through their next era of global growth.
SOLUTION
VMAL delivered a refreshed brand identity that is bold, modern, and highly recognisable. This new system captures the essence of the current business and was applied across a full suite of assets to ensure a cohesive presence. The result is a refined brand that better reflects Traveldesk’s growth and the confident and extremely efficient service for which they are well known.
