Puresweet approached us first in 2017 when it was a fledgling company and its brand presence needed help to help it claim its rightful place on the supermarket shelf.
the focus was to cvreate clear and attractive packaging to help Puresweet stand out over the competition in the newly created category of natural plant based sweeteners.

In 2021 we were overjoyed to see our our longstanding clients Puresweet appear on Dragon’s Den and winning over the judges.

VMAL have watched Pureswee grow and diversify from a single product into a complete range of delicious low calorie products.
We are very fortunate to be involved in the packaging and marketing and are looking forward to take them further in their amazing journey.



Packaging, Advertising, Marketing,  Print Design


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