PROJECT OVERVIEW
Haffner Hoff is a well-known and respected accountancy practice based in Manchester for over 60 years. While the company’s approach and specialisms had advanced with the times, their visual identity and web presence were overdue for a revamp to reflect the modern firm they had become.
CLIENT
Haffner Hoff
CATEGORY
Logo Design, Brand Design, Web Design, Advertising
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VISION
The vision was to deliver a brand revamp that respected the firm’s 60-year heritage while ensuring the new look was universally appreciated by stakeholders and customers. We aimed to enhance their brand presence by highlighting their historic strengths through a contemporary lens, positioning them as a firm that builds on the past to serve the future.
STRATEGY
Our strategy focused on “Heritage & Proactive Connection” to reflect the firm’s unique selling points:
› Brand Modernisation: We moved away from ambiguous branding to a bold, contemporary system. The strategy centred on a logo featuring mirrored “H” icons with centre bars angled toward each other, a tactical design choice representing their proactive and personal service.
› Stakeholder Recognition: Recognising the importance of their long-standing reputation, we ensured the brand refresh built upon their established name, enhancing their visibility in the Manchester market without losing the trust earned over six decades.
SOLUTION
VMAL delivered a complete brand system anchored by a bold logo and a “reduced” square version for versatile online and offline applications. We complemented this with an intuitively designed website built to maximise usability, ensuring that the end-user can easily access relevant information. The final result is a professional, accessible interface that reinforces Haffner Hoff’s commitment to a personal and proactive service.
