Haffner Hoff is a well-known and respected accountancy practice based in Manchester for over 60 years.
The company’s approach and specialisms have advanced with the times and were therefore overdue for a revamp of the overall branding and web presence.
The unique selling point (USP) of Haffner Hoff is that they provide proactive, personal, and professional service, and we wanted to reflect that in the branding and messaging.
The logo is bold and contemporary, containing the full name to avoid ambiguity. It is complemented by mirrored H H letter icons within a rectangular border. Each H contains a centre bar angled towards the other, representing the personal and proactive service.
This minimal logo version can be used in various applications both online and offline. The website interface is designed and built with the end user in mind, maximising usability in each section.
– OLD LOGO