Frayters grew out of a Manchester based import and export company.A s the company grew, their knowledge and experience of logistics grew with it. With the connections and “knowhow” in place, the opportunity arose to build a new logistic company.
The client wanted a unique and strong brand and a branded website that made them more unique than other logistics companies. They also wanted to highlight the personal connection that they have with their clients and the care and expert advice they offer .
The familiar sounding name “Frayters” and the tagline “Your freight partners” work together to create a relatable sounding brand. Frayters offers free ebay / Amazon training to onboard new clients, so that features clearly in a slide out form on the Frayters website to help build on that unique selling proposition.