PROJECT OVERVIEW
Cherry Orchard, situated at the edge of Kembrey Business Park, was originally an office building conversion that had undergone a complete renovation. Despite the significant structural work and new brick facing, the development lacked character and a distinct “soul”. VMAL was commissioned to breathe life into the project by creating a compelling brand identity and a narrative that would resonate with potential residents.
CLIENT
Propbuy
CATEGORY
Visual ID, Logo Design, Web Design, Editorial, CGI
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VISION
The vision was to transform a functional office conversion into a vibrant, desirable residential destination. We aimed to capitalise on the development’s existing beautifully landscaped grounds by retaining the original name and infusing it with a modern, family-friendly energy. The goal was to create a brand that felt both established and contemporary, turning a physical structure into a community-focused home.
STRATEGY
Our strategy was centred on “Visual Storytelling”, using the existing environment to build a new brand story:
› The Story: To solve the lack of character, we prioritised high-spec, photorealistic CGI imagery for the website and brochures. This gave prospective buyers a clear and emotional look at the transformation, effectively bringing the property to life before they ever stepped foot on the grounds.
› The “Co” Narrative: We developed a unique tagline, “Contemporary living for you and Co,” cleverly utilising the ‘C’ and ‘O’ from the Cherry Orchard logo. This strategy emphasised the modern design while highlighting the project’s suitability for families and partners.
SOLUTION
VMAL delivered a complete branding suite, including an informative website, premium brochures, and high-impact physical signage for the property. By grounding the identity in clean design and custom visual assets, we successfully established a unique “soul” for Cherry Orchard. The result is a cohesive brand that distinguishes the development in the market and clearly communicates its value as a modern, family-centric residence.
